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ChatGPT could be a game-changer for marketers, but it won't replace humans
Success story

ChatGPT could be a game-changer for marketers, but it won't replace humans

The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an AI-powered chatbot allowing users to simulate human-like conversations with an AI.

User Acquisition
Personalization
Hogwarts Legacy: Game Data Leaks and Controversy with One of Its Actors
Press

Hogwarts Legacy: Game Data Leaks and Controversy with One of Its Actors

There is less than a month left before we can cast expelliarmus and other slightly more lethal spells with our wand. Hogwarts Legacy is out in all its glory on February 10 (let’s pray there isn’t a last-minute delay), and we’ll (finally) be able to explore Hogwarts, its surroundings, and other locations in the magical universe.

User Acquisition
LTV
How the Video Game Industry Is Changing
Blog

How the Video Game Industry Is Changing

Video games have been around for decades, providing entertainment for children and adults alike. They have evolved significantly from the early days of computer games and the first versions of Nintendo and Atari.

Personalization
LTV
Global spending on mobile games falls  as high inflation causes market to cool
Success story

Global spending on mobile games falls as high inflation causes market to cool

Spending on mobile games declined last year as consumers got more frugal with their purchasing decisions in response to rising inflation, according to a report from app analytics firm Data.ai.

Data & Machine Learning
LTV
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